My Case Statement
It’s the donor, stupid! Well, of course, it’s always been the donor. And, most organizations understand that 90% of all of the support given comes from 10% of their donors. After over two decades of as a full-time advancement professional, I’ve come to realize that the old school, tried and true methodologies of raising philanthropic support, i.e. volunteer phone-a-thons, glossy printed brochures, fancy dinners, and attempting to raise donor participation is just that, old school. We’ve decided on what the donors want, rather than giving the donors what they want.
With the technology advancements in our world, how we interact and communicate, puts dramatically more emphasis on innovation and creativity for fund raising and taking our top donors’ view is more important than ever. The competition for philanthropic dollars is also, greater than ever. Personal, customized donor strategies and tactics are needed to take a fresh, radical re-look at the how we wow the donor experience.
If you're interested in talking over any advancement topics, send me a note to: David.Ichibro@gmail.com
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